The French afro population is estimated to 5 millions. These consumers are a growing niche market with yearly increased spending power, this target population is participating actively in the economic growth of our country & territories, one of the biggest European Market.
French Afro Consumers are :
People coming from Africa and living in France ;
People coming from West Indies mostly Guadeloupe & Martinique ;
Mixed persons (from Africa and/or West Indies)
Until ak-a was created, there weren't any comprehensive marketing surveys conducted on this growing segment of our population.
It would be an economic mistake for any company not to take into consideration the expectations, hopes and habits of the french black population.
Targeting Black French consumers requires a "know how" and expertise. Ak-a is the first Ethnic Marketing Consulting Company leading marketing and opinion surveys on the Black French market.
Our Mission is to make the French afro buying power emerge as a powerful growing segment of world consumers
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