The French afro women and advertising

This study reveals the crucial stake for businesses in having black characters in their advertisements in terms of "positive reception" and "buying intention".
Prices on demand

Influences, Loyalty and Decision Process of French afro consumers

This study shows clearly the significance of each influence source for different products consumption. This study makes a comparison between Afro and Caucasian consumers.
Prices on demand

French afro consumers and Media: Focus on French Afro feminine magazines.

Panorama of the French afro Press with specific analysis of the principals Afro feminine magazines: Strategy, positioning of each publication with a listing of the advertisers. Focus on the expectations and need of the afro consumers.
Free survey

French afro consumers and Media: Focus on French Afro Televisions.

Panorama of the ethnic Televisions with specific analysis of the principals Afro Television in France: Strategy, positioning of each television with a focus on the expectations and need of the afro consumers.
Free survey